Privacy Policy

PRIVACY POLICY

Last updated: November 4, 2025

Tecnologia e Gadget (“we,” “our,” or “Site”) takes your privacy seriously. This Privacy Policy explains how we collect, use, share, and protect your personal information when you access or use our website www.tecnologiaegadget.com.

By using the Site, you agree to the practices described in this Policy. If you do not agree, please do not use the Site.

1. DATA CONTROLLER IDENTIFICATION

Data Controller:
Company Name: MídiaKle
Address: Rua, A,102 – Recife – PE – Brazil
Contact Email: [email protected]

For purposes of the Brazilian General Data Protection Law (LGPD – Law No. 13,709/2018), Tecnologia e Gadget is the Controller of personal data collected through this Site.

2. WHAT INFORMATION WE COLLECT

We collect different types of information depending on how you interact with the Site:

2.1. Information Provided Voluntarily

When you actively interact with the Site, we may collect:

  • Name and email address (when subscribing to newsletter or filling out contact form);
  • Comment content (if leaving comments on articles);
  • Messages sent through the contact form;
  • Other information you choose to provide voluntarily.

2.2. Information Collected Automatically

When you visit the Site, we automatically collect certain technical and browsing information, including:

  • IP address and approximate geographic location;
  • Browser type (Chrome, Firefox, Safari, etc.) and operating system;
  • Pages visited, time spent, and browsing patterns;
  • Referral URL (site you came from before accessing ours);
  • Device type (desktop, mobile, tablet);
  • Unique device identifiers and cookie information.

2.3. Information Collected by Third Parties

We work with advertising and technology partners who may collect information about you when you visit the Site, including:

  • Google AdSense / Google Ads: Information about your visits and interactions with ads;
  • Outbrain: Browsing data to personalize content recommendations;
  • SmartyAds (SSP): Information for programmatic ad serving;
  • Google Analytics: Statistical data about Site usage.

These partners may use cookies and similar technologies (see section 4).

3. HOW WE USE YOUR INFORMATION

We use the collected information for the following purposes:

3.1. Site Operation and Improvement

  • Provide, operate, and maintain the Site;
  • Improve Site functionality, design, and content;
  • Personalize your browsing experience;
  • Conduct statistical analysis of Site usage.

3.2. Communication

  • Respond to your messages and support requests;
  • Send newsletters and updates (only if you consent);
  • Notify you about changes to our Terms or Privacy Policy.

3.3. Advertising and Monetization

  • Display relevant ads based on your interests (behavioral advertising);
  • Measure advertising campaign effectiveness;
  • Share aggregated or anonymized information with advertising partners;
  • Prevent fraud and ensure traffic quality.

3.4. Security and Legal Compliance

  • Detect, prevent, and investigate fraudulent or illegal activities;
  • Protect our legal rights and third-party rights;
  • Comply with legal, regulatory obligations, or court orders.

4. COOKIES AND SIMILAR TECHNOLOGIES

4.1. What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, tablet) when you visit a website. They allow the site to recognize your device and improve your browsing experience.

4.2. Types of Cookies Used

We use the following types of cookies:

A) Essential Cookies (Necessary)

  • Purpose: Ensure basic Site functioning (e.g., security, navigation).
  • Require consent? No (they are technically necessary).

B) Performance and Analytics Cookies

  • Examples: Google Analytics
  • Purpose: Understand how visitors use the Site (most visited pages, time spent).
  • Require consent? Yes.

C) Advertising and Personalization Cookies

  • Examples: Google AdSense, Outbrain, SmartyAds
  • Purpose: Display personalized ads based on your interests and browsing behavior.
  • Require consent? Yes.

D) Third-Party Cookies

  • Who uses: Advertising partners (Google, Outbrain, SmartyAds) and social networks.
  • Purpose: Track your behavior for behavioral advertising and measurement purposes.
  • Require consent? Yes.

4.3. Cookie Management

You can manage your cookie preferences in three ways:

  1. Consent Banner (CMP): When first accessing the Site, you can accept or reject specific cookie categories.
  2. “Cookie Preferences” Link: Available in the Site footer at any time.
  3. Browser Settings: You can block or delete cookies directly in your browser settings.

Note: Blocking certain cookies may limit Site functionality and affect your browsing experience.

4.4. Other Tracking Technologies

In addition to cookies, we also use:

  • Pixels: Small invisible images that track behavior and conversions;
  • Web Beacons: Codes to monitor interactions with emails and ads;
  • Device identifiers: To recognize your device on future visits.

5. INFORMATION SHARING

5.1. With Whom We Share

We may share your information with the following categories of third parties:

A) Advertising Partners

  • Google AdSense / Google Ads
  • Outbrain
  • SmartyAds (SSP)

What we share: Browsing information, cookie identifiers, IP address (in aggregated or pseudonymized form).
Purpose: Personalized ad display, performance measurement, and fraud prevention.

B) Technical Service Providers

  • Web hosting: Companies that store Site data on servers.
  • Analytics tools: Google Analytics and similar.

What we share: Technical data necessary for Site operation.
Purpose: Maintenance, security, and Site optimization.

C) Legal Authorities

  • We may disclose information if required by law, court order, or valid government request.

5.2. International Data Transfer

Some of our partners (especially Google and SmartyAds) are located outside Brazil, including the United States and European Union.

Protection guarantees:

  • We use standard contractual clauses approved by LGPD;
  • We ensure partners adopt adequate security measures;
  • Transfer is carried out only with appropriate legal basis (consent or legitimate interest).

5.3. What We Do NOT Do

  • We do not sell your personal information to third parties;
  • We do not share information that directly identifies you (such as name and email) with advertisers, except when required by law.

6. LEGAL BASIS FOR DATA PROCESSING (LGPD)

We process your personal data based on the following legal bases provided by LGPD:

Purpose Legal Basis (LGPD)
Site operation and improvement Contract execution / Legitimate interest
Respond to contact requests Contract execution
Send newsletters Consent
Display personalized advertising Consent
Statistical analysis and measurement Legitimate interest
Prevent fraud and ensure security Legitimate interest / Legal obligation
Compliance with legal obligations Legal obligation

You can withdraw your consent at any time, as described in section 8.

7. DATA RETENTION AND STORAGE

7.1. How Long Do We Store Your Data?

We retain your personal information only for as long as necessary to fulfill the purposes described in this Policy, or as required by law. Periods vary according to data type:

Data Type Retention Period
Browsing data (logs, cookies) Up to 12 months (or according to cookie settings)
Newsletter subscription Until you unsubscribe or request deletion
Contact messages Up to 5 years (for service history)
Data required by law According to applicable legal term

7.2. Data Deletion

After the retention period ends, your data will be:

  • Anonymized (so it is no longer possible to identify you); or
  • Permanently deleted from our systems.

You can also request early deletion of your data (see section 8).

8. YOUR RIGHTS (LGPD)

As a personal data subject, you have the following rights guaranteed by LGPD:

8.1. Available Rights

✅ Confirmation and Access: Know if we process your data and request a copy.
✅ Correction: Correct incomplete, inaccurate, or outdated data.
✅ Anonymization, Blocking, or Deletion: Request that unnecessary data be anonymized or deleted.
✅ Portability: Receive your data in a structured, commonly used format.
✅ Information about Sharing: Know which partners we share your data with.
✅ Consent Withdrawal: Withdraw your consent at any time (e.g., cancel newsletter, disable cookies).
✅ Opposition: Object to data processing based on legitimate interest.
✅ Review of Automated Decisions: Request review of decisions made exclusively based on automated processing.

8.2. How to Exercise Your Rights

To exercise any of the above rights, contact us:

Email: [email protected]
Subject: “LGPD Request – [Your Request]”

Required information:

  • Clear identification of the data subject (name, email);
  • Description of the right you wish to exercise;
  • Proof of identity (when necessary for security).

Response time: We will respond to your request within 15 calendar days, as provided by LGPD.

8.3. Complaints

If you believe your privacy rights have been violated, you can file a complaint with the National Data Protection Authority (ANPD) at: https://www.gov.br/anpd

9. INFORMATION SECURITY

We adopt adequate technical and organizational measures to protect your personal information against unauthorized access, loss, destruction, or alteration, including:

  • Encryption: Use of HTTPS (SSL/TLS) for secure communications;
  • Access control: Only authorized personnel have access to personal data;
  • Monitoring: Detection of suspicious activities and intrusion attempts;
  • Regular backup: To prevent data loss.

Important: No method of internet transmission or electronic storage is 100% secure. Although we use commercially reasonable measures, we cannot guarantee absolute security.

10. PRIVACY OF MINORS

This Site is not directed at individuals under 18 years old. We do not intentionally collect personal information from minors without parental or legal guardian consent.

If we become aware that we have collected information from a minor without authorization, we will take steps to delete such data immediately.

If you are a parent or legal guardian and believe your child has provided personal information, please contact us.

11. LINKS TO THIRD-PARTY SITES

The Site may contain links to third-party websites, applications, or services (including advertisers, social networks, and partners).

Important:

  • This Privacy Policy does not apply to third-party sites;
  • We are not responsible for third-party privacy practices;
  • We recommend you read the privacy policies of any site you visit.

12. CHANGES TO THIS PRIVACY POLICY

We may update this Policy periodically to reflect changes in our practices, technologies, or legal requirements.

When there are changes:

  • The “Last updated” date at the top of this page will be modified;
  • If changes are significant, we may notify you by email or banner on the Site;
  • Continued use of the Site after changes constitutes acceptance of the new Policy.

We recommend you review this Policy regularly.

13. YOUR ADVERTISING RIGHTS (OPT-OUT)

13.1. Disable Personalized Advertising

If you wish to limit interest-based behavioral advertising:

Google (AdSense / Ads):

Outbrain:

Network Advertising Initiative (NAI):

Digital Advertising Alliance (DAA):

13.2. Manage Cookies in Browser

You can also block cookies directly in your browser settings:

  • Chrome: Settings > Privacy and Security > Cookies
  • Firefox: Settings > Privacy and Security
  • Safari: Preferences > Privacy
  • Edge: Settings > Privacy, search and services

14. CONTACT AND DATA PROTECTION OFFICER (DPO)

If you have questions, concerns, or requests related to this Privacy Policy or the processing of your personal data, contact us:

Email: [email protected]
Subject: “Privacy and Data Protection”

Data Protection Officer (DPO): [DPO Name] (if applicable)
DPO Email: [[email protected]] (if applicable)

15. ADDITIONAL INFORMATION FOR CALIFORNIA RESIDENTS (CCPA/CPRA)

If you reside in California (USA), you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

15.1. Categories of Personal Information Collected

We collect the following categories of personal information (as defined by CCPA):

  • Identifiers (IP address, cookie identifiers);
  • Internet or network activity information (browsing history);
  • Geolocation data (approximate location);
  • Inferences (preferences and characteristics).

15.2. Your Rights (CCPA/CPRA)

You have the right to:

  • Know: What personal information we collect, use, disclose, and sell;
  • Delete: Request deletion of your personal information;
  • Correct: Request correction of inaccurate information;
  • Opt-out of sale/sharing: Request that we do not “sell” or “share” your information for behavioral advertising.

15.3. “Do Not Sell or Share My Personal Information”

Although we do not “sell” your data in the traditional commercial sense, sharing data with advertising partners for behavioral advertising may be considered a “sale” under CCPA.

To exercise your opt-out right:

  • Click the “Do Not Sell or Share My Personal Information” link in the Site footer; or
  • Manage your cookie preferences in the Consent Banner.

15.4. Contact for California Residents

Email: [email protected]
Subject: “CCPA Request – California”

16. CONSENT

By using Tecnologia e Gadget, you acknowledge that you have read, understood, and agreed to this Privacy Policy.

Last updated: November 4, 2025