Galaxy A37: what we know so far and what to expect in Brazil

The Galaxy A37 has not yet had an official launch confirmed by Samsung, but it is already circulating strongly in rumors and market expectations throughout 2026. If you’re researching it now, you probably want to know if it’s worth waiting for or if it’s better to go with another option. The short answer: it depends on your timeline and usage profile, but the history of Samsung’s A line in Brazil justifies attention.

The Galaxy A series has been Samsung’s best-selling line in the domestic market for years. It occupies that strategic space between basic phones and four-digit flagship devices, delivering features like AMOLED screens, multi-lens cameras, and extended software support at a price that fits the budget of a larger portion of the public. The A37 should follow this formula, with incremental improvements over the Galaxy A36 launched in early 2026.

This article brings together what is known based on public information, leaks with a history of reliability, and the pattern Samsung has been following in the line. Where there is uncertainty, I clearly state what you should confirm in the official specifications before buying.

Expected Galaxy A37 specifications

The information below is based on leaks and the historical pattern of the line. Confirm the data in Samsung’s official specifications sheet before making any purchase decision.

When does the Galaxy A37 arrive in Brazil

This is where the biggest uncertainty lies right now. Samsung typically launches A-series models in Brazil within two to four months after the global debut, which usually happens in markets like India and Europe. The Galaxy A36, the direct predecessor, arrived in Brazil in the first half of 2026, so it’s reasonable to expect the A37 to appear in the domestic market between late 2026 and early 2027, if the cycle holds.

Before reaching store shelves in Brazil, the device must pass through Anatel certification (National Telecommunications Agency), which certifies that the device operates on the network frequencies used in Brazil and meets national technical standards. This process can take weeks and is the main reason why a phone launched abroad takes time to arrive here officially. You can track pending certifications directly on the Anatel website by searching for the manufacturer’s name.

Importing before certification may seem tempting for those who don’t want to wait, but it comes with real risks: without Anatel certification, the device may not work on all frequency bands of Brazilian carriers, which directly affects the quality of 4G and 5G signal. And without a domestic invoice, Samsung Brazil warranty does not cover the product.

What improved compared to the Galaxy A36

Without official specifications published, it’s impossible to list differences with surgical precision. But Samsung’s pattern for annual upgrades in the A-series is quite predictable: the processor moves up one level within the same chip family, the main camera gains improvements in image processing, and the screen refresh rate often advances (from 90 Hz to 120 Hz, for example).

What matters to the Brazilian buyer is knowing if these improvements justify waiting. If the A36 already meets your needs and is available at a discount due to the renewal cycle, buying now may be smarter than waiting months. If you don’t have either yet and are just starting your research, it makes sense to wait to see the A37 confirmed, since the price difference between generations tends to level out over time.

One improvement worth watching closely is support for embedded artificial intelligence. Samsung has been expanding Galaxy AI features (a set of AI functions that includes real-time translation, smart photo editing, and text summarization) to mid-range models. It’s likely that the A37 will come with a more complete version of these features than the A36.

Display and everyday performance

The Super AMOLED display is the historical strong point of the A-series and should remain a highlight in the A37. AMOLED panels (Organic Light-Emitting Diode) produce each pixel with its own light, resulting in deeper blacks and more vibrant colors than common LCD screens. For those who use the phone a lot for video, social media, and photos, this difference is noticeable in daily use.

The 120 Hz refresh rate, if confirmed, means the screen redraws the image up to 120 times per second. In practice, feed scrolling, animations, and games become noticeably smoother. For users who take the phone on public transit, read a lot of text, or play less demanding games, this feature changes the perceived quality of the device.

As for the processor, the A-series is not aimed at heavy gaming or professional video editing. The expected chip delivers solid performance for moderate multitasking, everyday apps, streaming, and camera use. If your usage involves demanding games like Genshin Impact at maximum quality, the A37 will probably disappoint, and you should look at the S-series or competitors like the Motorola Edge 50.

Camera: expectations versus reality

The camera is where Samsung plays the most with perceptions in the A-series. The 50 MP sensor sounds impressive on paper, but megapixels alone don’t determine photo quality. What really matters is the physical size of the sensor, lens aperture, and image processing—data that only the official specifications will reveal clearly.

What can be said based on the line’s history is that the Galaxy A36 already delivered good results in abundant light and acceptable results in low-light environments, but nowhere near S-series models. The A37 should maintain this positioning, perhaps with improvements in night mode thanks to Galaxy AI. If mobile photography is an absolute priority for you and budget allows, Samsung’s S-series family remains the benchmark.

For those who take everyday photos, capture family moments, and share on social media, the A37’s camera should be more than sufficient. Those who need real optical zoom with high quality will need to check if the camera configuration includes a dedicated telephoto lens, which is not guaranteed in this price range.

Expected price and import context

In markets where Samsung typically launches first, devices in this category have been priced in the range of $300 to $400 USD. In Brazil, with import taxes, ICMS, and distributor margins, the launch price typically falls between R$ 1,800 and R$ 2,500, depending on memory configuration and Samsung’s commercial strategy at the time.

These figures are estimates based on the line’s history. The official price can only be confirmed at the Brazilian launch. Keep an eye on Samsung partner stores and the official brand website in Brazil to track the announcement.

Buying imported from international sites may seem like savings, but the calculation changes when you consider import taxes in Brazil: above $50 USD, international purchases can be taxed up to 60% of the product’s value, plus state ICMS. In the end, the imported device almost always costs more than the domestic one, and still comes without local warranty.

If you’re evaluating other Samsung ecosystem products while waiting for the A37, it might be a good time to consider accessories. We did a detailed analysis of Galaxy Buds FE vs Redmi Buds 6 Play: which is worth more for those who want to complete the experience without spending much.

Competitors and alternatives available now in Brazil

While the A37 hasn’t arrived, the domestic market already has good options in the same price range. See a qualitative comparison:

The Galaxy A36 is the most direct competitor to the A37 within Samsung itself. If it’s discounted due to the successor’s arrival, it can be a smart buy now, especially because the software support is practically the same as the A37 should offer.

Frequently asked questions about the Galaxy A37

Will the Galaxy A37 have 5G in Brazil?

There is no official confirmation yet, but it is very likely. Samsung has included 5G in A-series models from certain configurations, and the Brazilian market has demanded this technology. Check the official specifications, as there may be versions with and without 5G at different prices.

Is it worth importing the Galaxy A37 before the Brazilian launch?

In most cases, no. Besides the risks with network frequencies and lack of Samsung Brazil warranty, Brazilian import taxes usually eliminate any price advantage. Waiting for the domestic launch is safer and usually cheaper in total.

Will the Galaxy A37 receive Android 16 updates?

If Samsung maintains its current policy of 4 years of operating system updates for the mid-range A-series, the A37 should receive updates at least up to Android 19 or equivalent. Confirm the support policy on the product’s official page in Brazil.

What’s the difference between the Galaxy A37 and the Galaxy A55?

The A55 is a step up in Samsung’s hierarchy, with a more powerful processor, premium build (typically with glass back instead of plastic), and a more sophisticated camera. The A37 is more affordable and targets a different audience. If the budget allows, the A55 delivers more with fewer compromises.

Keep an eye out before deciding

The Galaxy A37 has everything to be another competitive entry from Samsung in the Brazilian mid-range segment. The history of the A-series justifies positive expectations, especially regarding display, software longevity, and integration with Samsung’s ecosystem.

The practical recommendation is simple: if you need a phone now, the Galaxy A36 or Motorola Edge 50 are solid choices in the expected price range. If you have flexibility to wait, follow Samsung’s official Brazilian website and specialized channels for the launch date announcement and complete specifications. With the data in hand, the decision becomes much easier.